44
Kleenex Hand Towels for Bathroom
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.31avg listing price — sweet spot $15–$100
Price range
Good$8.00–$31.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 115K searches
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,014avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand