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Kitchen Candle
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$6.64–$42.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$221K$221K/yr · 218K searches
Review moat
Okay2,623.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand