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Kinesiology Tape
Launch itA $5.8M/yr market growing +13.6% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$5.8M$5.8M/yr · 4.8M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.05–$22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad13,798.55avg incumbent reviews — the moat a new listing must climb