58
Kids Toothbrushes 6-12
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$2.54–$61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$512K$512K/yr · 459K searches
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad5,655.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch