47
Kids Sick Essentials
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.00–$30.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Review moat
Okay3,061.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 36K searches
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand