62
Kids Probiotic
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$4.4M$4.4M/yr · 1.9M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Great$9.12–$41.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,955.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch