67
kids electric toothbrushes
Worth a lookShows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.5M$5.5M/yr · 4.0M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.17–$61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,788.74avg incumbent reviews — the moat a new listing must climb