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Kids Bandaids
Launch itA $3.9M/yr market growing +22.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.9M$3.9M/yr · 3.2M searches
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Price range
Great$3.58–$48.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Review moat
Bad4,003.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand