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Kids Allergy Medicine
Worth a lookShows searches that convert (19.2% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 1.4M searches
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Good$4.72–$29.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,772.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality