57
Keto Protein Powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$36.76avg listing price — sweet spot $15–$100
Price range
Incredible$19.78–$64.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 178K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,158.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand