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Kentucky Derby Plates
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible59.32avg incumbent reviews — the moat a new listing must climb
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Growth
Great+96.8%90-day search growth — must beat 0% to launch
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Good$4.07–$31.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 33K searches