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Kent Toothbrushes
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 779K searches
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Price range
Great$9.50–$32.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad11,071.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand