60
Kelp
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$19.23avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$5.40–$117.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$508K$508K/yr · 304K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,761.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch