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Kelp Powder
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Price range
Good$7.89–$30.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good909.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 95K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf