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Johnson Paste Wax
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$40.41avg listing price — sweet spot $15–$100
Market size
Good$612K$612K/yr · 310K searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,531.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.55–$219.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand