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Jock Itch Powder
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Price range
Good$7.58–$25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 103K searches
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,476avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand