59
Jo Malone Diffuser
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$62.78avg listing price — sweet spot $15–$100
Review moat
Great398.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.16–$125.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$442K$442K/yr · 173K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price