52
Jason Toothpaste
Worth a lookShows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.5M$4.5M/yr · 1.6M searches
Avg price
Good$13.80avg listing price — sweet spot $15–$100
Price range
Okay$5.01–$20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,699.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand