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Ivory Snow Laundry Detergent
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.77avg listing price — sweet spot $15–$100
Price range
Good$3.65–$44.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$205K$205K/yr · 131K searches
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,675.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand