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Ivory Ribbon
Worth a lookShows searches that convert (11.0% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,541.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$256K$256K/yr · 256K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Price range
Bad$4.15–$17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality