51
Ivory Napkins
Worth a lookShows a sweet-spot price point ($22.67 avg), but high returns (5.8%) keeps it on the watch list.
Avg price
Great$22.67avg listing price — sweet spot $15–$100
Price range
Great$7.36–$82.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,969.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 130K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Signals High Returns