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Isopropyl Alcohol Wipes
Skip itA deep review moat (19,661 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.70–$28.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.21avg listing price — sweet spot $15–$100
Market size
Okay$249K$249K/yr · 152K searches
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,660.87avg incumbent reviews — the moat a new listing must climb