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Irish Sea Moss Capsules
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.17avg listing price — sweet spot $15–$100
Price range
Great$9.57–$98.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,185.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$75K$75K/yr · 37K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch