64
Iodine
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 1.7M searches
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Price range
Good$4.10–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,801.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand