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Iodine Wipes
Skip itPrices mostly outside the sweet spot ($3.55–$7.73) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good712.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.38avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 43K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
Price range
Bad$3.55–$7.73cheapest to priciest tracked listing — scored on the share inside $15–$100