53
Iodine Swabs
Worth a lookShows low returns (0.5%), but soft demand (-23.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Good$765K$765K/yr · 414K searches
Review moat
Good659.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.17–$25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.6%90-day search growth — must beat 0% to launch