52
Iodine Mouthwash
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$33.10avg listing price — sweet spot $15–$100
Price range
Incredible$18.52–$51.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good711.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$453K$453K/yr · 153K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand