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Iodine Drops
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Price range
Great$7.14–$77.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good$375K$375K/yr · 212K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,996.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-27.4%90-day search growth — must beat 0% to launch