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57

Interdry

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 51Conversion 80Competition 20Returns 97Price range 83Avg price 95Brand share 15Review moat 74Quality gap 72

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.12

avg listing price — sweet spot $15–$100

Price range

Great$9.04–$50.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good529.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$327K

$327K/yr · 171K searches

Growth

Good+21.3%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Search terms