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Interdental Brushes
Launch itA $2.4M/yr market growing +11.8% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.8M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Price range
Okay$4.35–$23.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,139.66avg incumbent reviews — the moat a new listing must climb