65
Instant Smile
Worth a lookShows beatable incumbent ratings (3.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Avg price
Incredible$37.68avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 681K searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,200.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.33–$210.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Signals Quality Gap