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66

Instant Kava

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 45Conversion 66Competition 77Returns 100Price range 95Avg price 93Brand share 25Review moat 90Quality gap 96

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Price range

Incredible$19.11–$96.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$51.52

avg listing price — sweet spot $15–$100

Review moat

Great204.16

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+15.6%

90-day search growth — must beat 0% to launch

Market size

Okay$158K

$158K/yr · 52K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Search terms