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instant ice packs
Launch itA $2.1M/yr market growing +59.0% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 905K searches
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.99avg listing price — sweet spot $15–$100
Price range
Great$9.30–$59.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+59.0%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,177.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse