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Insoles for Heels
Skip itPrices mostly outside the sweet spot ($5.90–$14.79) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Market size
Okay$165K$165K/yr · 247K searches
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Review moat
Okay3,852.63avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.90–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100