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insect repellent
Launch itA $1.8M/yr market growing +189.7% this quarter with returns at 0.7% — clears our launch bar.
Growth
Incredible+189.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.7M searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.98–$45.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad15,441.97avg incumbent reviews — the moat a new listing must climb