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Insect Repellent Wipes
Launch itA $1.3M/yr market growing +123.7% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+123.7%90-day search growth — must beat 0% to launch
Market size
Great$1.3M$1.3M/yr · 556K searches
Avg price
Great$17.06avg listing price — sweet spot $15–$100
Price range
Good$4.96–$34.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,137.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Signals Trending