35
Infrared Sauna Light
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great156.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.65avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$38.45–$198.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$103K$103K/yr · 71K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.5%90-day search growth — must beat 0% to launch