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Individual Wipes
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 740K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.25avg listing price — sweet spot $15–$100
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Review moat
Bad10,422.56avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.18–$18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand