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Imodium
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 2.3M searches
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad13,488avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.58–$13.56cheapest to priciest tracked listing — scored on the share inside $15–$100