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Imodium Travel Size
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Price range
Good$3.58–$28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Market size
Okay$162K$162K/yr · 90K searches
Review moat
Bad11,109.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand