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Imodium Softgels
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible31.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 361K searches
Growth
Good+24.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.43avg listing price — sweet spot $15–$100
Review moat
Bad13,302.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.58–$13.56cheapest to priciest tracked listing — scored on the share inside $15–$100