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Immunity Shots
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Great$2.34–$57.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$908K$908K/yr · 829K searches
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Review moat
Okay1,732.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.6%90-day search growth — must beat 0% to launch