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Ice Cream Spoon
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.85–$85.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Review moat
Okay2,437.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 267K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand