68
ice bag
Launch itA $1.8M/yr market growing +50.8% this quarter with returns at 1.7% — clears our launch bar.
Market size
Great$1.8M$1.8M/yr · 1.3M searches
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+50.8%90-day search growth — must beat 0% to launch
Price range
Good$5.47–$36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,817.34avg incumbent reviews — the moat a new listing must climb