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Hydrocortisone Ointment
Skip itPrices mostly outside the sweet spot ($3.73–$15.18) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$381K$381K/yr · 242K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,596.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.12avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.73–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100