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Hydrocolloid Bandages
Launch itA $2.5M/yr market growing +8.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.9M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.95–$23.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.55avg listing price — sweet spot $15–$100
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,342.05avg incumbent reviews — the moat a new listing must climb