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Hy Tape

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A small market ($32K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 36Conversion 63Competition 21Returns 99Price range 56Avg price 63Brand share 21Review moat 36Quality gap 67

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.61

avg listing price — sweet spot $15–$100

Price range

Good$4.55–$28.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Review moat

Okay2,858.37

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$32K

$32K/yr · 42K searches

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