47
House
Skip itPricing outside the sweet spot ($3304.34 avg) — this niche doesn't clear our bar today.
Market size
Incredible$20.8M$20.8M/yr · 15.8M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good794.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.18–$14582.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$3304.34avg listing price — sweet spot $15–$100