56
Hot and Cold Pack
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Price range
Good$6.87–$35.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$255K$255K/yr · 290K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad13,015.58avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand