53
Horchata Protein Powder
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.80avg listing price — sweet spot $15–$100
Price range
Great$9.61–$69.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great345.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$376K$376K/yr · 154K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf